DMAE (dimethylaminoethanol)

This substance is naturally produced in the brain, but DMAE can be found naturally in fish like, anchovies, salmon, and sardines and has been shown in limited studies to boost brain function and mood when ingested. DMAE increases the production of acetylcholine,(an organic chemical that functions in the brain and body as a neurotransmitter—a chemical released by nerve cells to send signals to other cells) which is important for proper mental functions.

As a skin care ingredient DMAE shows remarkable effects when applied topically to skin, helping to reduce fine lines and wrinkle by preventing cell deterioration and shoring up cell membranes resulting in a firm and tightened effect on skin for a “more youthful” look.